Program at a Glance

Sunday, June 10

Time Session
5:30 pm- 7:30 pm Tradeshow Reception
British Columbia Ballroom
Sponsored by AskingCanadians

Monday, June 11

Time Session
7:30 am - 8:30 am Breakfast
Pacific Ballroom
8:30 am - 8:35 am Welcome
Pacific Ballroom
Graeme Page, Mark Wood
8:35 am - 8:55 am Opening Remarks
Pacific Ballroom
Michael Rodenburgh, Executive Vice President, Ipsos
8:55 am - 10:00 am Opening Keynote – Dreaming Big, Living Bigger
Pacific Ballroom
Jon Montgomery, Host, The Amazing Race Canada
10:05 am - 10:10 am Board Address
10:10 am - 10:35 am Break
British Columbia Ballroom
10:40 am - 10:45 am Introduction to Panel
Pacific Ballroom
10:45 am - 11:45 am Panel - Calgary Elections Polling Review
Pacific Ballroom
Moderated by: Greg Jodouin, President and Owner, PACE Public Affairs & Community Engagement
MRIA Government Relations Consultant
Panelists: Christopher AdamsRector, St. Paul’s College at the University of Manitoba, Paul AdamsAssociate Professor, Carleton School of Journalism and Communication
11:50 am - 1:00 pm Lunch
British Columbia Ballroom
  Vancouver Island Room Waddington Room Saturna Island Room
1:00 pm - 1:20 pm Build Award-Winning Advertisements Using Neuroscience Testing Methods
Lang McGilp, Research Director, Insightrix, Jaime Garcia, Manager of Customer Insights, Saskatchewan Government Insurance
Driving Canada's Desirability: Leveraging Insights to Develop Impactful Messaging Strategy
Victoria Prevette, Market Research Analyst, Destination Canada, Julie Christine Marchand, Director, Ipsos
The Respondent's Voice: Feedback From the People Who Fuel Our Industry
Rob Berger, Managing Director of Market Communities, Maru/Blue, Andrew Grenville, Chief Research Officer, Maru/Matchbox
1:30 pm - 1:50 pm How Do We Get 6x Higher ROI on Digital Campaigns?
Cynthia Pachovski, Vice President, Nielsen Canada, Tasneem Ali, Director, Nielsen Canada
Leveraging Insights to Deliver Customer Value
Lan An, Manager of Marketing Analytics and Insights, TD Bank, Kristen Owens, Vice President, Ipsos Research
Automation in Market Research Drives Rapid and Impactful Action
Holly Carter, Product Marketing Director, Confirmit, Roy Gonsalves, Executive Vice President, Delvinia
2:00 pm - 2:20 pm Defining the Client-Vendor Partnership in 2018: The Truth About a Successful Client-Vendor Partnership
Ryan Persaud, Director for Business Intelligence, BCLC, Jason Allsopp, Vice President – Lottery and Gaming, Ipsos
Incorporating AI to Revive the Research Experience
Luis Carreiro, Co-Owner, Elsient, Laura Craig, Co-Owner, Elsient
Optimizing for Omni-Channel Shopping
Anouk ter Haar, Global Marketing Manager, GfK Norm., Chris Thorne, Vice President, GfK Canada
2:30 pm - 3:00 pm Break
British Columbia Ballroom
2:35 pm - 2:50 pm Recharge, Refresh, and Renew – 15 Minutes of Mindfulness
Burrard Room
  Vancouver Island Room Waddington Room Saturna Island Room
3:00 pm - 3:20 pm Leveraging In-Survey Respondent Videos to Create and Activate Personas
Lauren McCrae, Director, Lux Insights, Michael Dalzell, Vice President of Marketing, Stormtech
A Case Study of User Experience (UX) Research
Kristina Cigic, Senior Research Manager, ATB Financial, Tiffany Kieboom, Senior Research Manager, ATB Financial
On-Time Departure to On-Time Insights
Ciaran Acford, Research Manager at Rocky Mountaineer, Michael Rodenburgh, Executive Vice President – Canada West, Ipsos
3:30 pm - 3:50 pm How the "Encultured Brain" Influences Brand Perceptions
Sandra Davies, Vice President Strategist, Human Branding Inc.
Blockchain Forensics: Opportunities and Risks of Public Blockchains
Matthew Unger, Founder and CEO, iComply Investor Services
What's Keeping CMOs Up at Night?
Shane Skillen, Founder and CEO, Hotspex
4:00 pm - 4:20 pm Remarks and Introduction of Keynote
Pacific Ballroom
Raj Manocha, Executive Vice President, Delvinia
4:20 pm - 5:20 pm Closing Keynote - More Than Love: The Surprising Science (and Business) of Online Dating
Pacific Ballroom
Jessica Carbino, Sociologist, Bumble
5:25 pm - 5:35 pm Let's Make A Deal
Pacific Ballroom
6:45 pm - 7:30 pm Champagne Reception
Vancouver Island Room
Sponsored by Angus Reid
7:30 pm - 10:00 pm Gala Awards Dinner
Pacific Ballroom
Presenters: Sam Pisani, Managing Partner, Logit, Mark Wood, MRIA Chair
Sponsored by AskingCanadians and Ipsos
10:00 pm - 12:00 am After Party
The Roof

Tuesday, June 12

Time Session
7:30 am - 8:30 am Breakfast
Pacific Ballroom
8:30 am - 8:35 am Welcome
Pacific Ballroom
Kevin Noel, Amy Charles
8:35 am - 8:55 am Opening Remarks
Pacific Ballroom
Amy Charles
8:55 am - 10:00 am Opening Keynote - Artificial Intelligence for Marketing: Getting Started
Pacific Ballroom
Jim Sterne, Founder and Chairman, Digital Analytics Association
10:05 am - 10:25 am Break
British Columbia Ballroom
10:10 am - 10:25 am Recharge, Refresh, and Renew – 15 Minutes of Mindfulness
Burrard Room
10:25 am - 10:30 am Introduction to Speech
Pacific Ballroom
10:30 am - 11:25 am A Look at the Canadian Polling Industry: Past, Present, and Future
Pacific Ballroom
Angus Reid, Chairman, Angus Reid Institute
11:25 am - 11:45 am Elevator Pitch Winner Presentation
Pacific Ballroom
12:00 pm - 1:00 pm MRIA 2018 Annual General Meeting (Lunch provided)
Pacific Ballroom
  Vancouver Island Room Waddington Room Saturna Island Room
1:00 pm - 1:20 pm Digital Experiences That (Literally) Activate the Senses
Diana Lucaci, Founder and CEO, True Impact
From the Triforce to Bermuda: Why Triangles are More Powerful Than You Think 
Daniel Berkal,
Senior Vice President of Research and Innovation, The Palmerston Group
On the Pulse of Canadian Audiences: Driving Audience Growth and Engagement Through Agile and Actionable Market Research for CBC
Sina Zapfe, Manager of Custom Research, CBC
1:30 pm - 1:50 pm Requirements Gathering: Evolving Researchers Into Partners
Krista Brown, Manager of Member Insights, Coast Capital Savings
Sexual Harassment in the Workplace: Is the Market Research Industry Exempt?
Steve Mossop, President, Insights West, Jane Ha-Trapp, Vice President, Insights West
The Heart of the Matter: Turning Emotions Into Insights
Vincent Bouchard, Vice President, SOM
2:00 pm - 2:20 pm Neuroscience of Storytelling: Hardwired to Connect
Anna Finkelshtein, Behavioural Scientist, Hotspex
The Art of Integration
Paul Neto, Vice President of Digital and Media, Kantar Insights Canada, Mark Russell, Vice President of Client Service, Kantar Insights Canada, Rico Mangabang, Market Intelligence Manager, Nissan Canada Inc.
The Second Party Data Revolution: What is it, Why Should You Care, and How Can You Participate
Jon Kamin, Managing Director, vividata.io and yconic.com
2:30 pm - 3:00 pm Break
British Columbia Ballroom
2:35 pm - 2:50 pm Recharge, Refresh, and Renew – 15 Minutes of Mindfulness
Burrard Room
  Vancouver Island Room Waddington Room Saturna Island Room
3:00 pm - 3:20 pm Your Customers are Working Too Hard! Minimizing the Customer Effort Ratio
Lesley Haibach, Senior Vice President, Ipsos Loyalty, Heidi Wilson, Vice President, Ipsos Loyalty
Another Industry Disrupted - How Interac is Leading the Way to a Cashless Canada
Eric Chue, Director of Research and Industry Insights, Interac, Anik Karimjee, Principal, Rank Research
Fail Fast With Your Research to Succeed Sooner
Layla Shea, Founder and Chief Insights Officer, Upwords
3:30 pm - 3:50 pm Out of the Depths: The Blue Whale Story
Alexander Johnston, Audience Insight Specialist, Royal Ontario Museum, Lydia Zorn, Executive Vice President, Insignia Marketing Research
Innovating Classics: How to Stay on Trend While Staying True to Your Brand
Heather Lidofsky, Portfolio Insights, Mars Wrigley Confectionery, Robyn Carter, Founder and President, Jump Rope Innovation
Connecting a Fast Fashion Company to its Customers
Meliza Matos,
Senior Market Research Specialist, Groupe Dynamite Inc.
4:00 pm - 4:05 pm Introduction of Keynote
Pacific Ballroom
4:05 pm - 5:00 pm Closing Keynote - Does Generation Matter? Making the Case for Generational Analysis and Why it Matters to Marketers and Researchers
Pacific Ballroom
David Coletto, CEO, Abacus Data
5:05 pm - 5:20 pm Let's Make A Deal
Pacific Ballroom
5:30 pm - 7:00 pm Closing Reception
Pacific Ballroom Foyer
Sponsored by Ipsos

Thank you to our Conference Sponsors


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